These aren't the best of times for any automaker but it's even worse when you have products like the charming, yet outdated XJ. Jaguar hopes that it can boost its flagship model's European sales by offering customers better value-for-money with a host of additional features that are now offered at no extra cost. The equipment revisions concern the XJ 2.7-liter Diesel models. In particular, the Executive is priced in the U.K. at £44,599 and now includes satellite navigation as standard as well as front and rear parking aids, Bi-xenon headlamps with headlamp washers, bright mesh lower grille and side vents and Jaguar tread plates.
The Sovereign carries a price tag of £50,472 and features 20" Takoba wheels as standard along with 16/16 soft grain leather heated and cooled seats with embossed front headrests and a leatherette instrument panel and grab handles, plus Jaguar tread plates and front and rear lamb's wool rug set (huh?).
For 2009, Jaguar has also discarded the Sport Premium specification in the XJ.
