Citroën has just unveiled the new DS Inside concept car, one of three new vehicles set to bear the name of their iconic predecessor. The announcement of the much-lauded nameplate's revival is also joined by a new three-dimensional logo design and an invigorated development plan, which marks the company's 90th Anniversary and the birth date of its founder, Andre Citroën.The French automaker's new product line takes inspiration from its historic design DNA to strengthen its positioning. Called the DS3, DS4 and DS5, the three new cars will occupy the small, medium and large car segments and be launched successively from 2010. The Inside concept (pictured), which will make its debut at the forthcoming Geneva Motor Show, will likely spawn the upcoming smaller derivation, the DS3.
Aiming to satisfy the needs of customers who are seeking fundamental mobility, prestige, thrills and refinement, Citroën wants to broaden its product portfolio to appeal to those looking to downsize but who still desire intelligent and appealing products. The company claims the 'accessible objects of desire' will stand apart through their creativity, intelligent design and build quality, embodying the 'different spirit' of their ancestor.
Photo Gallery: Citroën DS Inside concept