Trend 2010 TAG Heuer Tesla Roadster

The 2010 TAG Heuer Tesla Roadster was unveiled in Geneva to commemorate the Swiss brand’s 150th anniversary. TAG heuer, a world renowned company known for producing cutting-edge watches in a variety of different and exquisite designs, collaborated with Tesla Motors to come up with a distinctive electric automobile.

The plush and unique interior was designed by Tesla chief designer, Frank von Holzhausen, who incorporated TAG heuer’s designs and even made a specially-designed center console to host TAG Heuer’s concept watch. The entire exterior of the automobile, meanwhile, is done in Foucault Field Gray which is an appropriate representation of both companies’ innovative spirits. The eye catching designs emblazoned on the exterior were also inspired by TAG Heuer’s concept watch. The Roadster delivers an output of 248 horsepower and produces zero emissions.


TAG Heuer’s beginnings point out that its collaboration with Tesla Motors is actually not its first encounter with the automotive industry. In fact, Edouard Heuer, founder of the company, received the patent for The Time of Trip in 1911, the first automobile dashboard chronograph. Later, in 1933, he also received the patent for Autavia which is a dashboard timekeeper for both cars & aircrafts. Tesla Motors, on the other hand, has been producing highway-capable electric cars since 2004 & remains, to this date, the only company able to do so.

Tesla Recalls 439 Roadsters Over Potential Fire Hazard

Tesla Motors has initiated a voluntary safety recall on its battery-electric Roadster 2.0 and 2.5 models following the discovery of a potential fire hazard involving an auxiliary power cable.

The California-based automaker said it became aware of the problem after a single incident where an auxiliary cable "chafed against the edge of a carbon fiber panel in the vehicle causing a short, smoke and possible fire behind the right front headlamp of the vehicle."

The affected 12 volt auxiliary cable is located in the passenger wheel well behind the right headlight. It is part of a backup system that provides power to systems including the front and rear lights, turn signals and airbags in the event the primary 12 volt power system fails or drops below a certain threshold.

Tesla said it has assured owners of the 439 affected Roadsters that it is merely a precautionary measure and does not affect the main battery pack or power systems in any way. It also does not affect Roadster 1.5 models (vehicles with a VIN ending in 500 or before), as these vehicles do not have the 12 volt auxiliary cable installed.

Owners of the affected models are being notified by email and post, and can make an appointment for Tesla service staff to inspect the cable and install a protective sleeve to prevent any further incidents. This can be done at the owner's home or place of work and takes approximately one hour. The appropriate regulatory agencies have also been notified.

By Tristan Hankins

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