Showing posts with label Mercury. Show all posts
Showing posts with label Mercury. Show all posts

Mulally wants Ford to Cut Company-wide Lineup Down to Around 20 vehicles


Alan Mulally, President and CEO of FoMoCo, told an audience of business leaders at the Confederation of British Industry in London today that Ford is looking to downsize its current lineup to 20-25 models in an attempt to "simplify" and build better cars.

It seems to make sense; instead of spreading yourself too thin and trying to be everything to everyone at the cost of quality, spend more of your resources on fewer models to ensure a well put-together product.

Clearly addressing the euthanization of Mercury and its badge-engineered wonders (as well as parting out Ford's Premier Automotive Group), Ford CEO Alan Mulally said:

"When I arrived, it was absolutely clear that we had to simplify Ford dramatically...Fewer brands means you can put more focus into improving the quality of engineering."

For the record, Mulally came into a FoMoCo that had ninety-seven (97!) models in 2006. Thanks to cutting back models and standardizing components, Ford has helped bring down the cost of multi-market cars like the Fiesta (65% of which is standardized parts).

With Volvo's sale - at a huge loss - to Chinese Zhejiang Geely Holding Group Co., Ford's golden child already is now making sure those wasted Mercury funds are allocated properly (i.e. to Lincoln and its non-cohesiveproduct range). What's next?

Mulally says, "The key thing now is to keep the economy going. All the fundamentals say that we are moving in the right direction."

I'll believe that when Lincoln is a true-blue luxury brand once more.

By Phil Alex

Source: Bloomberg


Mercury Milan, 2010

Mercury Milan, 2010




The Mercury Milan builds on a strong foundation of quality and reliability, adding to the mix for the 2010 model year an all-new hybrid model, more fuel-efficient gasoline power train options, class-exclusive technologies and a more refined, sophisticated design.

The changes to the exterior design were focused on the grille, fenders, hood, and front and rear fascias. The chin was pulled forward and the fascia was pulled down to give the 2010 Mercury Milan a wider, sportier look. Those changes as well as substantial under body work made for a cleaner, more aerodynamic car.

With all models, the interior design team created a more contemporary, technical look with metallic new finishes on the instrument panel that carry through on the center console, doors and steering wheel. The all new instrument panel is finished with a soft upper and lower skin and has much less hard plastic than Japanese competitors. A redesigned leather wrapped steering wheel with form fitting palm swells, and new shifter, and wrapped and padded armrests have been added, increasing the Milan's sportiness and comfort at all key driver touch points.

The seats received a makeover, as well. The seat contour has been revised, with more side support and overall a more comfortable seat with smoother bolsters and more-textural inserts. The seats also feature contrasting stitching and leather inserts to give the Mercury Milan even more attitude, befitting this mid-size sedan.

The gauge cluster has been designed with day time back lighting, a black lens, and 3-D elements to create a high tech jewel-like appearance, similar to a fine watch. Drivers will be greeted by a new "welcome" sequence that makes the Mercury Milan seem as if it's coming to life.

Gauge needles sweep back and forth as the lighting and new chimes come on. The ambient lighting system offers the option of illuminating the front and rear foot wells and front cup holders.

The two-tone look on the interior continues as a Mercury Milan signature, with satin-aluminum accents and a wood finish around the center stack. The Milan features Dark Charcoal Black, Medium Light Stone and Camel as interior choices through the Premier Series, which includes embossed leather.

All-new hybrid model
For the 2010 model year, the Mercury Milan adds an all-new hybrid model. The Ford Fusion Hybrid and Mercury Milan Hybrid join the Ford Escape and Mercury Mariner Hybrids, doubling both the size and volume of Ford's hybrid lineup.

The Ford Hybrid team has developed a power train system that combines the best attributes of the gasoline engine and electric battery-driven motors to deliver the optimal experience for the customer in terms of driving performance and fuel economy.

Additionally, the propulsion system for the Mercury Milan Hybrid and Ford Fusion Hybrid transitions between gas and electric power and back more efficiently and seamlessly.

The overall system upgrade allows the Mercury Milan Hybrid and Ford Fusion Hybrid to operate longer at higher speeds in electric mode. The hybrid vehicles can operate up to 47 mph in pure electric mode, approximately twice as fast as some competitors. Plus, the city driving range on a single tank of gas is expected to be more than 700 miles.

The next-generation hybrid system features:
* New 2.5-liter 4-cylinder engine (155 horsepower/136 lb.-ft. of torque) running the proven Atkinson cycle mated to an electronically-controlled continuously variable transmission or e-CVT.
* Intake Variable Cam Timing (iVCT), which allows the vehicle to more seamlessly transition from gas to electric mode and vice-versa. The spark and cam timing are varied according to the engine load to optimize efficiency and emissions.
* Enhanced electronic throttle control reduces airflow on shutdowns, reducing fueling needs on restarts.
* A wide-band lambda sensor analyzes the air-fuel ratio and adjusts the lean/rich mixture accordingly to keep the system in balance and to minimize emissions.
* A new smaller, lighter nickel-metal hydride battery has been optimized to produce 20 percent more power. Improved chemistry allows the battery to be run at a higher temperature and it is cooled using cabin air.
* An added variable voltage converter boosts the voltage to the traction battery to operate the motor and generator more efficiently.
* A new high-efficiency converter provides 14 percent increased output to accommodate a wider array of vehicle features.
* Smarter climate control system monitors cabin temperature and only runs the gas engine as needed to heat the cabin; it also includes an electric air conditioning compressor to further minimize engine use and maximize comfort.
* The regenerative brake system captures the energy normally lost through friction in braking and stores it. Nearly 94 percent energy recovery is achieved by first delivering full regenerative braking followed by friction brakes during city driving.
* A simulator brake actuation system dictates brake actuation and delivers improved brake pedal feel compared to the previous generation braking system.

The Mercury Milan Hybrid also offers drivers a way to be more connected to the hybrid driving experience thanks to Ford's Smart Gauge with Eco Guide, a unique instrument cluster execution that helps coach them on how to optimize performance of their hybrid.

Smart Gauge with Eco Guide features two, high-resolution, full-color liquid crystal display (LCD) screens on either side of the analog speedometer that can be configured to show different levels of information, including fuel and battery power levels, average and instant miles-per-gallon. Growing leaves and vines track and reward the driver's efficiency.

Eco Guide uses a multi-layered approach to coach the driver to maximum fuel efficiency. A tutorial mode built into the display that helps the driver learn about the instrument cluster and the hybrid in a whimsical way that does not overpower.

For instance, drivers can choose one of four data screens to choose the information level displayed during their drives:
* Inform: Fuel level and battery charge status
* Enlighten: Adds electric vehicle mode indicator and tachometer
* Engage: Adds engine output power and battery output power
* Empower: Adds power to wheels, engine pull-up threshold and accessory power consumption

All levels can show instant fuel economy, fuel economy history, odometer, engine coolant temperature, what gear the car is in and trip data (trip fuel economy, time-elapsed fuel economy and miles to empty). The engine coolant temperature indicator turns green when engine conditions are warm enough to allow engine pull-down.

Several other elements help differentiate the Mercury Milan Hybrid from its gas-powered sibling, including unique hybrid "road and leaf" badging on both sides and the rear of the vehicle; unique 17-inch, eight-spoke wheels; eco-friendly seat fabric made from post-industrial 100 percent recycled materials; and a standard 110-volt power outlet.

More horsepower, better fuel economy
Both the inline four-cylinder and V-6 engines are upgraded, with the four-cylinder engine increased to 2.5 liters and the 3-liter V-6 increasing its horsepower rating from 221 to 240. Each engine improves fuel economy as well, up to 4 or 5 mpg depending on the model.

The 2.5-liter I-4 engine, which improved its 0-60 mph time by more than 1 second to achieve best-in-class performance, is available with either a six-speed manual or automatic transmission, up from five speeds.

Better handling in a quieter, more-comfortable ride
Bringing a premium driving experience to the Mercury Milan was one of the goals for the team. For the 2010 model, strides were made in steering and handling, turning circle (better by about 1 foot) and an improved brake pedal feel. Upgraded 17-inch painted aluminum wheels are another performance and appearance enhancement standard on the Premier.

In addition, improved body and door sealing defends and improves upon Milan's best-in-class standing in wind noise. Reductions in wind noise and road noise gives Mercury Milan drivers the level of quiet luxury they demand.

With design refinements to the exterior creating a sportier look as well as upgraded technology and materials inside, the 2010 Mercury Milan expands on the value package that makes it a leader in the mid-size car segment.

Staying connected

New technology on the 2010 Mercury Milan:
* Blind Spot Information System (BLISTM) with Cross Traffic Alert, which can help provide extra confidence to drivers in parking lots by alerting drivers sooner of nearby traffic while backing out. It uses two multiple beam radar modules, which are packaged in the rear quarter panels. The radar detects moving objects within a 65-foot range from either side of the vehicle. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding side-view mirror providing a warning that a vehicle is approaching. An audible alert is sounded as well.
* SYNC: The voice-activated hands-free in-car communication and entertainment system developed by Ford and Microsoft. The system fully integrates most Bluetooth-enabled mobile phones and digital media players, providing customers hands-free cell phone and music selection capabilities - plus new 911 Assist and Vehicle Health Report provided with no monthly fees.
o 911 Assist: When a phone is properly paired, turned on and connected to SYNC, the system is ready to assist in placing a call directly to a local 911 emergency operator in the event of an air bag-deploying accident. The key advantage of SYNC 911 Assist is speed, as calls are placed directly to local 911 operators.
o Vehicle Health Report (VHR): SYNC gathers relevant information from the major vehicle control modules and packages diagnostic data into a usable format in a matter of minutes. That data packet is sent to Ford via an 800-number automatically dialed using the customer's paired and operable mobile phone.
* Voice-Activated Navigation, which integrates several functions including voice recognition destination entry, climate control and SIRIUS satellite radio into one easy-to-use system, displaying them on an 8-inch touch-screen display. The navigation system's text-to-speech function calls out street names while in route to a destination and reads incoming text messages when the system is linked to SYNC. The integrated DVD player is capable of reading CD-Audio, MP3 CDs, DVD, DVD-Audio and DVD-ROM (for digital map updates). A music jukebox function stores more than 150 hours of music. The screen even can be customized with personal photos.
* SIRIUS Travel Link, an industry-leading technology that, when combined with the voice-activated navigation system will provide users with real-time traffic data with accident and incident information, coast-to-coast weather data including current conditions and five-day forecasts, and fuel price information for over 120,000 gas stations. Travel Link also offers sports scores and schedules and a listing of more than 4,500 movie theaters with movie times, theater addresses, movie synopses and more.
* Reverse Camera System, which mounts a small camera on the spoiler that is activated when Mercury Milan is shifted into reverse, giving the driver a clear view behind the vehicle.
* The video image is displayed in the optional navigation screen on Milans equipped with that option or in the self-dimming rear view mirror vehicles without navigation
.

Mercury Mountaineer, 2006

Mercury Mountaineer, 2006






The Mercury Mountaineer is a luxury SUV manufactured by the Mercury brand name, owned by the Ford Motor Company. The Mountaineer shares many features with the Ford Explorer, and in terms of hardware, the vehicles are virtually identical.
Externally, they are styled somewhat differently, and the Mountainer is positioned with a more upscale interior, with the Mountaineer's MSRP coming in at $1,000–6,000 more than the Explorer. It has been mildly redesigned for the 2006 model year due to a new frame, but looks very similar to its previous model.

For 2006, the Mountaineer was redesigned. This new Mountaineer was all new, although it closely resembles the previous model. The Mountaineer was mounted on a new frame, and it offered a more upscale interior, to make up for the cut Lincoln Aviator. The Mountaineer got new wheels and HID headlights, a feature not found on previous Mountaineers.

Mercury Montego

Mercury Montego






The innovative Montego midsize sedan offers Ford's industry-leading safety technology, along with modern powertrains that combine performance with fuel economy. Its European-inspired chassis delivers crisp, responsive handling.

Montego's premium interior is roomy and sophisticated with flexible seating and cargo storage capability that set new st andards for midsize sedans. A spacious second row and "high-package" seating position provide unprecedented passenger comfort and reinforce the driver's comm anding view of the road.

Design and Equipment
Design cues instantly identify the new Montego as a Mercury. The signature waterfall grille, strategic use of contrasting metallic surfaces like satin aluminum and chrome, distinctive taillight and unique tailoring continue the distinctive automotive design vision Edsel Ford set for Mercury some 65 years ago.

Some design elements incorporate technologies that deliver consumer benefits, like the HID headlamps that present a clearer view of the road at night, and LED taillights that provide highly visible communication to other drivers on the road.

A key feature of Montego's interior design is its upscale, two-tone treatment. A satin-aluminum finish is used on the door h andles while chrome trim rings enhance the dash-mounted analog clock and gauges. The steering wheel and shift knob are wrapped in leather.

A leather-wrapped steering wheel with satin-aluminum cuffs and redundant audio controls becomes st andard across the range. New options include a rear-seat DVD entertainment system and a navigation system for Premier versions.

Montego's interior dimensions put it among the leaders in virtually every category, including best-in-class headroom and knee room in the second row. The natural, upright seating position offers both comfort and visibility that give the driver confidence and comm and of the road.

Montego's remarkable 21.2-cubic-foot trunk is nearly 50 percent larger than that of most competitors. With the split second-row seat folded, the trunk exp ands to offer a best-in-class 49.9 inches of total load floor length. The front passenger seat also can fold flat for added cargo-carrying capability.

Powertrain and Chassis
The Montego's Volvo-inspired platform provides a stable platform, with fully independent suspension for a quiet ride and responsive handling.

The proven Duratec 30 V-6 engine smooth, quiet performance and is teamed with a premium six-speed automatic transmission on front-wheel-drive models. All-wheel-drive versions use a continuously variable transmission. Each offers wide overall gear ratios for strong acceleration and economical operation.

Safety and Security
The 2006 Mercury Montego builds on Ford's industry-leading Personal Safety System with new features that address front-, side- and rear-impact protection. It has earned top five-star ratings for front- and side-impact performance in government testing, as well as a "Best Pick" rating from the Insurance Institute for Highway Safety for frontal crash performance.

Anti-lock brakes are st andard on all Montegos, and all-speed traction control is st andard on all but front-drive Luxury models, where it's a no-cost option.

Major Features and Options
Luxury includes: Four-wheel disc brakes with ABS, 17-inch seven-spoke wheels, automatic HID headlamps, LED tail lamps, fog lamps, remote keyless entry with keypad, interval wipers, folding heated power exterior mirrors, power windows and door locks, driver and front passenger air bags, passive anti-theft system, dual-zone electronic climate control, front and rear floor mats, six-way power driver seat, fold-flat front passenger seat, seatback map pockets, split-fold rear seat with head restraints, fold-down rear armrest with cupholders, auto-dimming rearview mirror, two 12-volt powerpoints, AM/FM stereo with CD player and leather-wrapped tilt steering wheel with remote audio controls.

Premier adds: 18-inch 15-spoke alloy wheels, remote perimeter lighting, Audiophile AM/FM stereo with six-CD changer and subwoofer, leather seating surfaces, heated driver and front passenger seats, two-way power passenger seat, leather-wrapped steering wheel and shift knob, overhead console with universal garage door opener, wood grain interior appliqués, memory function for power seats, mirrors and adjustable pedals and a trunk cargo net.

Mercury Car Nice Images

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Mercury Sable



Mercury Sable
Base MSRP: $23,935
Base Invoice: $22,096
Engine: Gas v6
Fuel: 3.5l/213
MPG City/Highway: 18/26
Transmission: 6-speed a/t
Drive Type: Front Wheel Drive
Doors: 4

Ford ‘Rocks And Rools’ In Cleveland With Cars and Guitars | Huliq: Breaking News


Ford ‘Rocks And Rools’ In Cleveland With Cars and Guitars Huliq: Breaking News:

"Celebrating fast cars and rock and roll, Ford is turning up the volume at the Cleveland Auto Show by showcasing its hot new product lineup and revving up for GuitarMania.
The company is donating the first Limited Edition Ford Shelby GT Standard Stratocaster guitar in support of this annual charity event to benefit the Greater Cleveland United Way and the Rock and Roll Hall of Fame’s education fund.
- Ford donates one-of-a-kind Fender Stratocaster guitar autographed by racing great Carroll Shelby to GuitarMania fundraiser in support of Greater Cleveland United Way and Rock and Roll Hall of Fame education fund.
- Ford partners with Fender Guitars to offer two customized guitars through the Ford Collection.
- Ford to sponsor two 9-foot Fender Stratocaster® guitars, customized by the company’s own designers, at this year’s GuitarMania.
“For some of our most successful, high quality products, it all starts in Cleveland with the Duratec engines built here,” said Randy Ortiz, General Sales Manager, Ford, Lincoln and Mercury. “I can’t think of a better way to celebrate the spirit of this city and give back to the community than to be a part of GuitarMania.” "

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