Ford Motor Company making its global debut in China, the Ford Start Concept revealed at the 2010 Beijing Auto Show is a pure, bespoke concept car. Ford Start Concept is small car, smart and fun with Ford green technology with its groundbreaking 1.0-litre, three-cylinder Ford EcoBoost engine.
The future small car with the powerful new Ford EcoBoost 1.0-litre three-cylinder petrol engine is engineered to bring the EcoBoost promise for fuel efficiency to small cars with compact engine compartments. This very real technology will come into production in the near future to deliver CO2 emissions of less than 100 g/km but power and drivability comparable to larger petrol I4 powerplants.
Ford Start Concept provides a vision into a future sporty, small-car package that meets a multitude of primary driving objectives and fuel efficiency being key concerns among urban drivers. The Ford Start Concept also has adopted smart phone technology to perform a multitude of in-car functions. This aspirational design concept uses lightweight material and efficient aerodynamics.
The target audiences for this cute little 500-fighter are the populations of “the world’s top 20 mega-cities”, places with a “trend toward mass urbanization”. With fancy, laser-cut LED headlights, a bunch of tech, and a cool, retro-sport interior, urbanites will no doubt be drooling all over this.
