Ford is unveiling the third in its series of exciting iosis ‘kinetic design’ bespoke concept cars at the 2009 Geneva Motor Show. Ford iosis MAX Concept is a concept study for the next generation of Ford’s compact multi-activity vehicle (MAV) as well as a glimpse at the design direction Martin Smith and his team are taking for the company’s next generation global C-car family.
The Ford iosis MAX Concept features striking exterior and interior designs based on a fresh interpretation of Ford’s kinetic design form language. It is a dynamic MAV and showcases new levels of efficiency and flexibility.
The car’s dramatic looks are complemented by innovative solutions which enhance its practicality and environmental performance. These include new door opening concepts, lightweight materials, advanced aerodynamics, and a preview of the European development of Ford’s global EcoBoost petrol engine technology coming in 2010.
Coupled to this clean and lean engine are the recently introduced and acclaimed Ford PowerShift transmission, plus a new Ford Auto-Start-Stop system due for production in 2010.
“The Ford iosis MAX Concept marks the next stage in the evolution of kinetic design, and showcases a number of affordable petrol engine technologies that will make a difference to the environment and our customers’ pockets,” says Martin Smith, Ford of Europe’s Executive Design Director.
“Our designers have stretched themselves beyond the two previous iosis concepts, and have applied kinetic design form language to a MAV format vehicle,” adds Smith. “The Ford iosis MAX Concept proves that cars in the compact MAV class can have emotive, dynamic styling without sacrificing their traditional virtues of practicality or efficiency – something that the larger and revolutionary S-MAX has already demonstrated.”
