2010 Honda Civic Type R EURO in Japan
The British-built Civic Type R will be exported to Japan from next year. The acclaimed 3-door hot hatch, manufactured at Honda's factory in Swindon, England, is to be shipped to Japan where it will go on sale during 2010.
The model will be called the Type R EURO, to distinguish it from the Japanese-market 4-door Civic Type R saloon, and will be sold in limited numbers.
Japan is the third country outside Europe to import this high-revving hot hatch with the red ‘H' badge, following Australia and South Africa. The demand for the European-produced car in Honda's domestic market is testament to the dedication and skill of Associates at Honda's largest European factory - the only production facility in the world that builds the Civic Type R 3-door.
Honda of the UK Manufacturing (HUM) also builds the 5-door Civic, Civic Type S and CR-V for Europe and will start production of the Jazz, this Autumn.
Japan also imported the previous Swindon-built Civic Type-R (EP3 model) in 2001.
2010 Honda CR Z Hybrid Announced
Honda's new CEO, Takanobu Ito has today announced plans to begin sales of the Honda CR-Z sports hybrid model in Japan in February 2010. The start date for UK sales of the new hybrid coupe will be released towards the end of 2009.
By combining this new model with the current Insight and Civic Hybrid, Honda will further enhance its line-up of compact hybrid models, powered by Honda’s compact, lightweight, and efficient Integrated Motor Assist (IMA) system. The IMA system will also be introduced into the award-winning Honda Jazz within the next few years. In addition, Honda is currently developing a new hybrid system which is intended to be suitable for installation in mid-to-large vehicles.
Honda also announced that another production line at its Suzuka Factory, is now producing Insight, leveraging Honda’s flexible production system. This extra capacity on line No. 3 has been opened up to cope with the high level of demand in Japan where the new Insight has exceeded all expectations.
Ito succeeds Takeo Fukui as CEO of Honda, having been President of Honda’s R&D operation previously. Like his predecessor, Ito has a background as an engineer and was instrumental in bringing the revolutionary NSX from concept to reality. Ito was in charge of one of the most challenging development areas as the Project Leader for the NSX’s ground breaking aluminium unibody construction.
To continue contributing to the global effort to reduce CO2 emissions, Honda will remain focussed on research and development of technologies that improve fuel-efficiency and will strive to deliver products with improved environmental performance to as many customers as possible.
The Honda CR-Z concept car made its world debut at the 40th Tokyo Motor Show in 2007. The Honda CR-Z sporty hybrid will feature advanced technologies that deliver enjoyable driving for all, while reducing the car‘s environmental footprint.
